BRICS Business Magazine English Edition No.5(16)

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Looking at the broader issues discussed at the Davos Forum provides an easy way to understand the current agenda of the West. This is a world, first and foremost, of the most prominent businessmen and politicians, who think about medium- and even long-term problems like daily ones, which is perfectly correct. Maybe there is some frustration on the part of the public that the themes are repeated, and that their leaders are not reacting to all of the current problems, but I would like to draw attention to something else. The questions are so serious that any attempt to provide an answer is fraught with difficulties.

And so, on to the challenges facing the world. The first is preparation for the fourth industrial revolution. Everyone is already used to the flow of conversation about how technology is transforming society, and that how some countries are going to be left far behind. But the biggest changes are taking place on the human level. What happens to the very concept of work in rich and poor societies? Will the dream of full employment just cease to exist? The next challenge is about strengthening and improving international cooperation, making globalization more manageable. The existing structures were put in place far too long ago, they are cumbersome, noninclusive and don’t fit the reality of a multipolar world.

And it doesn’t stop there. The economy can’t keep up with demographics. We have to accept the idea that our standard of living will fall or – I have to mention it again – create billions of new jobs. At the same time, the goals of society and those of business, as many educated people see it, often diverge. Short-term thinking, egotistical behaviour and corruption get in the way, which is why market capitalism has to be reformed. And finally, across the globe there is falling trust in institutions and a loss of belief in the future. How this optimism can be returned is an epic job for a superhero to take on. Of course, all these challenges are interrelated, and it’s likely that the last one might seem a little alien, but I am convinced it is fundamental. Only countries that can create an atmosphere of trust and instil their population with confidence will be able to deal with the remaining challenges.

Authors & Experts

Ilya Tarasenko
Ilya Tarasenko

general director of RAC «MiG»

Dani Rodrik
Dani Rodrik

professor of International Political Economy at  Harvard University’s John F. Kennedy School of Government

Michael Heise
Michael Heise

chief Economist of Allianz SE

Peter Singer
Peter Singer

professor of Bioethics at Princeton University

Jörg Reinhardt
Jörg Reinhardt

chairman of the Novartis Board of Directors

Alexander Filonik
Alexander Filonik

head of the Center for Arab and Islamic Studies at the Institute of Oriental Studies of the Russian Academy of Sciences

Liubov Yaroshenko
Liubov Yaroshenko

expert at the Russian Trade and Economiс Development Council, a Ph.D. in Political Science, and a member of the Alumni Club of the Gorchakov Public Diplomacy Fund

Jane Burston
Jane Burston

head of climate and environment at the National Physical Laboratory in the UK

Tim Benton
Tim Benton

professor of Population Ecology and UK Champion for Global Food Security at the University of Leeds

Robert Muggah
Robert Muggah

research director at Igarapé Institute

Lorna Solis
Lorna Solis

founder and CEO at Blue Rose Compass

Melanie Walker
Melanie Walker

senior adviser to the president of World Bank, co-chair of the Neurotechnology & Brain Science Future Council and a clinical associate professor of Neurology & Neurological Surgery at the University of Washington

Nicolas Maure
Nicolas Maure

president of AVTOVAZ

Vasily Brovko
Vasily Brovko

director for Special Commissions of Rostec

Josev ‘Yossi’ Vardi
Josev ‘Yossi’ Vardi

chairman of International Technologies

Fahim Kawsar
Fahim Kawsar

director of Internet of Things research at Nokia Bell Labs

Dmitry Rudenko
Dmitry Rudenko

President and Chairman of Post Bank’s Board of Directors

Roman Skoriy
Roman Skoriy

deputy head of the Russian Federal Agency for Tourism

Almira Nagimova
Almira Nagimova

expert in Arab capital markets, Ph.D. in Economics, author of “Mutual investments between the Persian Gulf countries and the CIS”

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