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About BRICS Business Magazine

BRICS Business Magazine is a bookazine —

a book-like magazine – addressed to global investors, businessmen, politicians, and experts.


A business and humanitarian publication on rapid-growth markets, it is issued four times a year and explains how to understand others.


The goal of this project is to organize a direct information exchange between the BRICS countries and other emerging markets.


We define a bookazine as a thick magazine with complex printing which is designed for slow reading and filled not in accordance with a constant set of sections, but rather in accordance with the topics chosen. Our bookazine includes (with occasional exceptions) three main kinds of data:

  • essays and columns that would fit into “Opinions” or “Recommendations” sections
  • indices, ratings, and rankings
  • business cases

Industry and event projects as well as investment guides are featured as special add-ons.





Every country in the world is moving – at different speeds – towards what is called the informational society. The technological revolution and immersion of practically all of humanity into the Internet will lead us to social upheaval that needs not be feared. Over the coming several decades, quite likely, a large-scale redistribution of roles will occur – a qualitative change in the composition of those truly able to influence the situation. Bear in mind that today’s heroes who earned billions at quite a young age on such projects as Alibaba and Facebook had no relationship at all to the traditional elite. This means their view on things may not coincide with the attitudes regulating our lives on a global scale.

The famous expression that ‘people are the main asset’ will inevitably become imbued with actual substance. What does this mean? First of all, that this main asset will begin influencing everything around us, for example, interfering with what it doesn’t like, from the environment to norms and managerial models. And it will be impossible not to reckon with this. Private initiative will acquire a completely different scope and form. We see the prototypes of this today in what is called philanthropy and social entrepreneurship. Yet the scale and difficulty of such work will grow many-fold, which will transform societies, cities, and countries. This cannot be interfered with.

People will want to see how they are impacting the environment and social, administrative, and business processes and relationships. It will be important for them to keep track of changes in quality of life. However, I am certain that the 21st century will also be headlined by the deliberate participation of people in ultra-long-term initiatives, ones that provide no quick results. True, if you engage with the problem of inequality or are pulling an entire country out from poverty, then there is no other way. In many senses, this positive vector is more important than all civilizational conflicts. Yes, an abundance of unfavorable scenarios exist, each one of which could materialize, although we should not build our lives based only on them. In reality, awaiting us – this is long-term work – is a switch to other categories; we will have to learn to think of ourselves as human civilization. Of course, it is very difficult to measure one’s own existence in terms of the world and be guided in everyday life by planetary interests, although global questions will sooner or later require us to form global answers.

Authors & Experts

Ashutosh Sharma
Ashutosh Sharma

Professor and Secretary to the Government of India at the Department of Science and Technology

Unknown person
Andreas Feller

Global Head of Investment Solutions and Advisory at Bank Julius Baer

Jeremy Rifkin
Jeremy Rifkin

President of the TIR Consulting Group

Marcos Troyjo
Marcos Troyjo

Director of the BRICLab at Columbia University, where he also teaches international affairs

Zhores Alferov
Zhores Alferov

Doctor of Physical and Mathematical Sciences, Professor, member of the Russian Academy of Sciences, Nobel Prize in Physics winner in 2000

Natalia Trunova
Natalia Trunova

General Manager of Lengiprogor Institute (St. Petersburg)

Unknown person
Malte Zeeck

Founder and co-CEO of InterNations

Jack A. Goldstone
Jack A. Goldstone

Professor of Public Policy at George Mason University, Head of the International Laboratory for Political Demography and Macrosociological Dynamics at Moscow’s RANEPA

Unknown person
Kamila Novak

Research Associate, Sustainable Business Lab, Institute for Emerging Market Studies of Moscow School of Management SKOLKOVO

Natalia Zaitseva
Natalia Zaitseva

Head of the Sustainability Lab at the Institute for Emerging Market Studies SKOLKOVO

Unknown person
Renat Batyrov

General Manager of Skolkovo technology and research park

Olga Podoinitsyna
Olga Podoinitsyna

Member of the Board at VTB Capital

Ksenia Sosnina
Ksenia Sosnina

CEO of International Paper

Victoria Perskaya
Victoria Perskaya

Doctor of Economics, Professor, Honored Economist of the Russian Federation, Deputy Director of the Research Centre on International Economic Relations

Sergei Kukharenko
Sergei Kukharenko

Cand. Sc. (Philology), Assistant Professor of Blagoveshchensk State Pedagogical University

Yana Leksyutina
Yana Leksyutina

Ph.D., Associate Professor, St. Petersburg State University

Dr. Andrey Shapenko
Dr. Andrey Shapenko

Project Leader at the Institute for Emerging Markets Studies at the Moscow School of Management SKOLKOVO

Unknown person
Eoin Banahan

Аssociate Professor, Audencia Business School, Nantes— France

Pierre Casse
Pierre Casse

Professor of Leadership at the Moscow School of Management SKOLKOVO

Bjørn Lomborg
Bjørn Lomborg

Visiting Professor at the Copenhagen Business School, Director of the Copenhagen Consensus Center

Kenneth Rogoff
Kenneth Rogoff

Thomas D. Cabot Professor of Public Policy at Harvard University, former Chief Economist of the International Monetary Fund

Epaminondas Christofilopoulos
Epaminondas Christofilopoulos

Chief Executive Officer, Greek Millennium Project Node/Phemonoe Lab, Head of International Cooperation, PRAXI/FORTH

Jeffrey Frankel
Jeffrey Frankel

Professor at Harvard University’s Kennedy School of Government

Vladimir Mau
Vladimir Mau

President and Chairman of the Academic Board at the Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Anna Belyaeva
Anna Belyaeva

Head of the Financial Markets Unit at Promsvyaz Bank

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