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BRICS Business Magazine English Edition No.2

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About BRICS Business Magazine

BRICS Business Magazine is a bookazine —

a book-like magazine – addressed to global investors, businessmen, politicians, and experts.

A business and humanitarian publication on rapid-growth markets, it is issued four times a year and explains how to understand others.

The goal of this project is to organize a direct information exchange between the BRICS countries and other emerging markets.

We define a bookazine as a thick magazine with complex printing which is designed for slow reading and filled not in accordance with a constant set of sections, but rather in accordance with the topics chosen. Our bookazine includes (with occasional exceptions) three main kinds of data:

essays and columns that would fit into “Opinions” or “Recommendations” sections
indices, ratings, and rankings
business cases

Industry and event projects as well as investment guides are featured as special add-ons.

Authors & Experts

Shaomin Li

Professor of International Business at Old Dominion University

Seung Ho Park

ex-President of IEMS

S.D. Shibulal

Founder and CEO of Infosys

Igor Agamirzian

Igor Agamirzian

CEO of Russian Venture Company

Kairat Kelimbetov

Kairat Kelimbetov

Deputy Prime Minister of Kazakhstan

Jim O’Neill

Former Chairman of Goldman Sachs Asset Management

Nzube Ufodike

Director of Amoo Venture Capital Advisory, Co-Founder of place4BRICS

George Magnus

Independent consulting economist,
former Chief Economist of UBS

Sergei Katyrin

President of the Russian Chamber of Commerce and Industry of the Russian Federation

Lev Kuznetsov

Governor of Russia’s Krasnoyarsk region

Viktor Vekselberg

Viktor Vekselberg

Founder and Chairman of the Renova Group Board of Directors

Susana Carrillo

Susana Carrillo

Senior Specialist with the World Bank, in the Capacity Development and Partnerships Unit in the Africa Region

Igor Schegolev

Aide to the President of Russia

All Authors & Experts

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Do Demographics Matter?

Should you make allowance for the demographic situation in the countries where you invest your capitals? The answer is both yes and no. It all depends on your investment horizon.

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The Hard-Working Culture

Shaomin Li, Seung Ho Park

To find the key to understanding China’s economic miracle, one should filter into the Chinese family. Professors Shaomin Li and Sam Ho Park speak about Chinese moms, kids, and other aspects of the world’s most convincing success story.

Comments

Theory of Cultural Diversity

Are you thinking of expanding into new markets? If that is the case you need to become intimately familiar with the target country’s cultural and business traits. That is, of course, if you want to succeed.

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The New Colonels

The quintessential Brazilian way of life can be summed up in one word – jeito, which literally means ‘find a way’. To resort to the jeito means to achieve one’s objective without formally breaking the law. One should strive to grasp this concept at least because, despite its geographic proximity to North America, today’s Brazil clearly gravitates towards the BRICS countries; the nation’s trade with China is greater than with the United States, reaching nearly $30 billion. However, to be able to do business with a Brazilian you need to become a friend. Even corruption is merely an element of friendship in this country.

Comments

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Technological Hunger and an Abundance of Resources

Viktor Vekselberg

Developing countries often tend to outpace the developed world in terms of penetration of new technologies. Viktor Vekselberg, President of the Skolkovo Fund and Chairman of the Renova Group Board of Directors, knows it better than anyone else. Yet, according to him, it is technologies that remain the greatest and most sought-after resource for the BRICS countries.

Global investor

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Five Surprises Ahead

Jim O’Neill – the man who coined the BRIC acronym, along with the grand idea behind it – recently resigned as chairman of the Asset Management Division at Goldman Sachs. He is hardly a fan of inert thinking. In this interview, he warns his colleagues (investors and economists) that if one resorts to stereotypes in trying to gauge the new non-Western world, this choice is fraught with perils.

Agenda

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Not Just About Oil

Kairat Kelimbetov

Even though crude oil remains a primary resource fueling the steaming economy of Kazakhstan, the country is rapidly diversifying away from oil dependency, seeking a bigger role in shaping the global agenda via BRICS mechanisms. How? Kazakhstan's Deputy Prime Minister Kairat Kelimbetov offers some hints in an exclusive interview with BRICS Business Magazine.

Power talks

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Sub-Zero Gold

Lev Kuznetsov, Governor of Russia’s Krasnoyarsk region, is accustomed to hearing the never-changing litany of myths about Siberia from foreigners. Here he tells us that these myths can and should be dispelled, because both sides suffer from the resulting miscommunication.

Power talks

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Innovation Is Imperative

S.D. Shibulal, Viktor Korolev

Thirty years ago he helped create what was destined to become a global software giant, helping India become a new global center for economic growth and innovation. Today he is engaged in bringing about the enterprise of the future by investing in R&D and new talent. In an exclusive interview with BRICS Business Magazine, Infosys founder and CEO S.D. Shibulal discloses his secrets of success and explains how to best capitalize on the opportunities unfolding before us.

Innovations

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God’s Compassionate Home

Quality healthcare can be made affordable in countries such as India, even for those who have no means to pay for it. To accomplish this task one needs but a dream – and an innovative approach to building business processes. Devi Shetty, a cardiologist and founder of the Narayana Hrudayalaya hospital in South India, succeeded on both counts.

Innovations

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My Electronic Country

Online coverage of presidential elections, and 10 million citizens’ trips between government agencies made virtually – Russia is stepping up the deployment of information technologies to be used in the country’s government and administrative systems. Igor Schegolev, aide to the President of Russia, talks about the best practices and solutions that Russia is ready to share with its BRICS partners.

Innovations

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Not a Large Country... But With a Bright Future

Igor Agamirzian

Preconceptions about Russia – especially concerning its size and potential – tend to be wide of the mark. But it is set to become a world center of design and a cultural conduit between the developing and the developed world, says Igor Agamirzian, CEO of RVC (Russian Venture Company OJSC).

Innovations

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25 Faces of the New Africa

Africa is faced with many challenges, and one of the gravest is a negative perception amongst foreign investors, many of whom still consider it to be a ‘hopeless continent’. This thought was recently expressed by Chris Kirubi, one of Kenya’s most successful businessmen and philanthropists, and chairman of the board of directors of Capital Group.

Africa special

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BRICS on the Heels of Africa

If you are used to thinking of Africa as a dark spot on the economic map of the world – a continent rife with ethnic conflicts, corrupt dictatorships, religious strife and hunger – think again. You should rid yourself of this stereotype once and for all, believes Charles Robertson, chief economist at Renaissance Capital and lead author of a book on the investment appeal of the New Africa, The Fastest Billion: The Story Behind Africa’s Economic Revolution.

Africa special

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Africa in Rankings

Too often the Western world views Africa as a single entity; too few specialists can truly tell the difference between one African nation and the next. Meanwhile, numbers often tend to speak louder than words. BRICS Business Magazine has analyzed some key rankings, identifying the leaders and outsiders among African countries based on a whole variety of parameters – from happiness to GDP.

Africa special

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Privet, Yaoundé!

Having spent a decade working in Central Africa, Mikhail Solodovsky believes that doing business in what was once called the ‘dark continent’ requires a keen understanding of the local realities and mindset. And if you do not yet have that, he is prepared to guide you.

Africa special

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Two Parts of a New Gondwana

Susana Carrillo

Thousands of millions of years ago Brazil and Africa were parts of the same landmass. Today centripetal forces of mutual economic interests again push the two closer together, setting up a new South-South axis of cooperation.

Africa special

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Lessons From Africa’s Pioneers

It is better to learn from the mistakes of others especially when large investments are at stake. Partners from the analytical firm Bain & Company studied some early foreign investment projects in Africa and identified five key lessons learned that need to be internalised to achieve success on this continent.

Africa special

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China Never Ends

Former US Ambassador Professor David Shinn comments on the Chinese approach to direct investments.

Africa special

Desired Destination

Poverty and inequality. Both problems have to be solved in South Africa by 2030. Pumla Ncapayi, Deputy Director-General of Trade and Investment SA, explains that governmental efforts are insufficient in realizing these goals. They could be reached by drawing on the energies of people.

Africa special

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The Economy of Forums

On the eve of the fifth BRICS summit in Durban, Sergei Katyrin shared with us his vision of how the five countries should interact economically

Durban

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Agenda for the BRICS

Since its formal inception in 2006, the BRICS have elaborated a number of mechanisms of cooperation. Under India’s chairmanship of the BRICS they were further strengthened.

Durban

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Rough Diamonds

Breakout Enterprises in BRICs and Strategies for Sustained High Performance†

Research

Official partners